Working with Next to understand the Swedish market more intimately was a really great example of agency collaboration. Next made a real effort from the outset to dig deep and understand our original brief, so that they could deliver both what we wanted to know, as well as surprise us with market insight on what we needed to learn.
As a research agency, they afforded us great flexibility throughout the study and gave a real sense of personal investment and attention to the results. I would not hesitate to recommend Next to international clients looking to understand the Swedish market better.
We gave Next the task of using a questionnaire-based survey to run a health check-up on our sports product (IdrottOnline). The help we received from Next in terms of formulating questions, collecting data and above all conducting analysis was outstanding.
When we needed to know what the end customers think about our product insurance, Moderna chose Next as our research partner and in retrospect we are very grateful for that! We got very good help in designing the survey and the answers came in quickly with many really valuable comments from the market.
The report by country was very good and the conclusions Next drew between the countries are invaluable to us.